Nike: Better is Temporary

In the journey to achieve greatness, one finds that better is a constant pursuit. Phaidon captures this spirit with a remarkable publication celebrating a brand's evolution from a daring newcomer to a global powerhouse. Dive into an engaging visual experience that provides a rare glimpse into the creative heart of this iconic brand. Featuring never-before-seen designs, prototypes, and captivating stories, this book showcases how innovation is at the core of everything they do.

Explore the groundbreaking attempt to break the two-hour marathon barrier in 2017, and discover five inspiring chapters focused on performance, brand identity, partnerships, inclusive design, and eco-friendly initiatives. Each page is a testament to the brand's commitment to pushing boundaries and setting new standards.

• Exclusive look at product innovations and prototypes
• Insights into the brand's emphasis on collaboration
• Focus on sustainability and inclusive design
• 500 vibrant illustrations paired with stories and insights

The book's design itself is a masterpiece, featuring a cover with layers of vibrant colors and a unique spine visible through its clear jacket. This spine includes tabs leading to a bonus chapter on color craftsmanship, adding another layer of depth to the reading experience. An essential read for anyone inspired by creativity and the relentless pursuit of improvement, this book is a testament to the brand's legacy and its impact on the world.

310 × 230 mm (12 1/4 × 9 in)

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